What to focus on in December?

What to focus on in December?

December for me is very much a loose-ends month. I look at my accounting, and clear up loose ends there. I look at my data, collect a few missing ones and run a few experiments. And I look at my goals for the year and figure out if I can still do something to get...
Look ahead at your planning and expenses

Look ahead at your planning and expenses

Now that you have developed ways to have insight into your expenses, we can start looking ahead. It is good (great, even!) to have insight into what you spent, but remember, this is the past you’re looking at. And you also need to look at the future. What resources do...
How to keep track of and learn from your fundraising actions

How to keep track of and learn from your fundraising actions

Since fundraising is a process, monitoring what you do & what happens and learning from that is key. So, let’s look at how to keep track of and learn from your fundraising actions. Plan Since the next best step depends on what comes out of the step you have just...
How to use your data for your outreach?

How to use your data for your outreach?

Speaking about Q4 donor base actions, I realized it would be good to have a deeper look at your outreach data. This will help you focus your outreach on the channels, topics and mix of messages that resonates the most with the people you want to reach. Let’s look at...
Reaching out to your donor base in Q4

Reaching out to your donor base in Q4

In a previous article I focused on what is guiding you in the final quarter of 2021. In this article I want to zoom in a bit more on what you can do and plan regarding your donor base in this period of the year, on reaching out to your donor base in Q4. Wrapping up...